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Goldfish
Back in 1996 an unusual creature began to cause a considerable
stir in the traditionally still waters of the UK's financial
services market. The launch of the Goldfish credit card heralded
the arrival of a new player with a refreshingly different
attitude. Over a relatively short period of time, the Goldfish
brand has firmly established itself in people's minds.
Today Goldfish is more than just a successful credit card.
In fact, Goldfish offers an excellent online consumer information
service - Goldfish Guide - as well as home insurance and loans.
Designed to meet the real needs of customers, Goldfish talks
to its customers in a straightforward, honest and rational
way. .
http:/www.goldfish.co.uk
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